I offer communications and marketing support to mission-driven people and organizations, through Sapwood Communications. Through our work together, we’ll hone in on what’s most important: your core message, your audience, your goals. I offer support in the following:

Brand and Messaging

• Competitive landscape analysis
• Collaborative workshop to uncover the core of your brand identity
• Refining and testing key messaging

Writing, Editing, and Design

• Writing or ghost writing op eds, reports, blogs, case studies, articles, press releases, website copy, social media posts, 2 pagers
• Developmental editing (i.e. working with content experts to shape their writing) and copy editing
• Working with graphic designers to bring copy to life

Website Strategy and Design

• Analyzing Google Analytics data to identify strengths and weaknesses
• Project managing and providing strategic direction website creation or redesign, working with web developers and designers
• High-level advising on SEO (and connection to SEO experts)

Dissemination Strategies

• Email marketing (Setting up a system, creating an email marketing plan, drip campaigns)
• Social media (Setting up or reviewing profiles to offer recommendations)
• Google and social media ads
• Conferences (Choosing where to attend, how to leverage the opportunity for brand and networking)

Thought Leadership/ Media Relations

• Crafting a content strategy including opportunities for op eds, submitted articles, and media pitches
• Advice on working with the media; serving as point person with PR firms

Business Development

• Identifying lead gen opportunities such as ads, webinars, and quizzes
• Setting up landing pages and email marketing campaigns to nurture new leads
• Advisement for how to align marketing and sales for impact

Communications Strategy

• Strategic advising on how to select goals, targets audiences, and communications methods
• Ensuring that you use your limited time and money on the right strategies – not just posting to social media for its own sake

Let’s Work Together!

Visit sapwoodcomms.com to learn more and fill out a contact form, OR

Email me at contact@sapwoodcomms.com